Courses/Behavioural Marketing & Consumer Psychology
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Behavioural Marketing & Consumer Psychology

Guided, interactive classes with recordings and lifetime support.

Study Material
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Session Recordings
✔︎
Duration
4 Weeks (240 Hours)
Certificate
✔︎
₹1,590₹2,650

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Schedule & Timing
Start Date
10th July 2026
Time
6:30 PM - 7:30 PM
Days
Monday, Wednesday, Friday
Duration
4 Weeks (240 Hours)
Practical, guided learning
Lifetime doubt clearing

Course Highlights

Everything you need to know at a glance

Start Date
10th July 2026
Duration
4 Weeks (240 Hours)
Time Slot (IST)
6:30 PM - 7:30 PM
Language
English
Hindi (if requested)
Investment
₹2,650

Course Starting In

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Course Overview
Comprehensive learning experience designed for your success

Understand the psychological forces that shape consumer behavior through the Behavioural Marketing and Consumer Psychology Internship. This program introduces the intersection of psychology, decision-making, persuasion, and marketing behavior. Participants will explore how emotions, cognitive biases, social influence, identity, and environmental cues shape purchasing decisions and consumer engagement.

Curriculum Breakdown

Comprehensive topics covered in our clinical psychology training programs

Topics to be covered in
120 hours
Understand psychological principles underlying consumer decision-making
Explore cognitive biases that influence purchasing behavior
Analyze emotional drivers behind consumer choices
Study social influence and persuasion in marketing communication
Understand the role of identity and self-image in consumer behavior
Observe real-world marketing campaigns from a psychological perspective
Evaluate behavioral economics concepts used in marketing strategies
Analyze consumer behavior in digital environments
Develop insights into ethical marketing and consumer well-being
Create basic behavioral frameworks to understand customer engagement
Topics to be covered in
240 hours
Includes all foundational outcomes from the 120-hour program
Conduct advanced behavioral analysis of consumer decision processes
Design psychologically informed marketing strategies
Apply behavioral economics principles in campaign planning
Analyze digital consumer journeys and engagement patterns
Develop psychological frameworks for brand positioning
Evaluate ethical implications of persuasive marketing techniques
Conduct case studies on successful behavioral marketing campaigns
Design behavioral research projects related to consumer psychology
Create advanced consumer insight reports using psychological analysis

Program Structure Breakdown

Detailed hourly allocation for each training component to ensure comprehensive skill development

THE MIND POINT'S
ONLINE TRAINING BASED INTERNSHIP

Segregation of Hourly Structure

120HOURS
0 hours

Beginner to Intermediate Level

Choose the 120-hour program if you're new to psychology, currently in high school, or in your first year of a bachelor's degree and want to build a strong foundation in the field.

THE MIND POINT'S
ONLINE TRAINING BASED INTERNSHIP

Segregation of Hourly Structure

240HOURS
0 hours

Advanced Level

Choose the 240-hour program if you're pursuing a bachelor's or master's in psychology and want an in-depth experience—this program includes everything from the 120-hour course and much more.

Who Should Do This Course?
Find out if this course is the perfect fit for your learning journey
🎓

Students & Graduates

Looking to build a strong foundation in psychology and mental health practices.

👨‍⚕️

Healthcare Professionals

Wanting to expand their knowledge and skills in mental health care.

💼

Career Changers

Seeking to transition into the mental health and wellness industry.

🧠

Psychology Enthusiasts

Passionate about understanding human behavior and mental processes.

Why Choose This Course?
Discover what makes this course unique and valuable

Expert-Led Learning

Learn from industry professionals with years of practical experience.

Comprehensive Curriculum

Well-structured content covering all essential aspects of the subject.

Personalized Support

Get individual attention and support throughout your learning journey.

Career Growth

Gain skills that directly translate to career advancement opportunities.

Certification & Its Applications
Understand the value and applications of your certification
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Professional Recognition

Gain industry-recognized certification that validates your expertise.

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Career Opportunities

Open doors to new job opportunities and career advancement.

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Global Applicability

Certification recognized and valued worldwide in the field.

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Skill Validation

Demonstrate your practical skills and theoretical knowledge.

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